Why specialize in video content?
There has been an explosion of growth in video content on social media in recent years, and this is only projected to grow. Views of branded video content have increased 99% on YouTube and 258% on Facebook. Instagram Reels (Instagram's version of short videos) receive roughly 40% more engagement than regular posts. Not only does video content get more engagement than other content types, it usually sticks around for longer. An Instagram Reel, for example, can be surfaced in users’ "Explore Page" for weeks, even months, after it is first published.
Helping you stay competitive in this modern digital age…
In 2023, video marketing is going to be a must have for any company that wants to remain competitive. As time goes on and the internet becomes more and more crowded with content, it will become increasingly difficult for businesses to stand out without using videos as part of their content strategy. Using these strategies and knowledge, we're excited to help your business grow even more and bring this high level of video marketing to you!